Job Posting: Executive Public Relations and Content Writer
Company: Niraamaya Wellness Retreats
Location: Bangalore
Job Type: Full-Time
About Niraamaya Wellness Retreats:
Niraamaya Wellness Retreats is a leading luxury wellness hospitality brand that offers rejuvenating experiences in beautiful locations around the world. We are committed to providing our guests with transformative wellness journeys that integrate traditional healing practices, holistic therapies, and bespoke services. Our residences and retreats are known for their exceptional service, stunning surroundings, and immersive wellness programs.
Position: Executive Public Relations and Content Writer
We are seeking a highly talented and passionate individual to join our team as an Executive Public Relations and Content Writer. This role is instrumental in effectively promoting our brand and creating compelling content that showcases our unique offerings. The ideal candidate should have a strong background in the wellness and hospitality industry, combining their expertise in public relations and exceptional writing skills to engage our target audience.
Responsibilities:
Public Relations:
- Develop and implement strategic PR campaigns to enhance the brand's visibility and reputation.
- Cultivate and maintain relationships with key media outlets, journalists, and influencers to generate positive coverage.
- Coordinate and manage media inquiries, press releases, media kits, and interview requests.
- Organize and oversee media events, press conferences, and familiarization trips.
Content Writing:
- Create captivating and SEO-optimized content for various platforms, including websites, blogs, social media, and promotional materials.
- Craft persuasive narratives and compelling stories that effectively communicate our brand values and offerings.
- Conduct in-depth research on wellness trends, destination highlights, and industry developments to produce informative and engaging content.
- Collaborate with the marketing team to develop content strategies and maintain consistency across all channels.
Brand Management:
- Uphold and strengthen the brand's image and reputation through consistent messaging and storytelling.
- Monitor media coverage and online conversations to proactively address any potential reputation issues.
- Support the marketing team in developing brand guidelines and ensuring brand compliance across all communication materials.
- Assist in creating and implementing social media strategies to drive engagement and increase brand awareness.
Requirements:
- Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
- Proven work experience in public relations, content writing, or a similar role within the wellness and hospitality industry.
- Strong understanding of the wellness industry, including trends, terminology, and customer expectations.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Proficiency in utilizing various content management systems, SEO best practices, and social media platforms.
- Excellent interpersonal and communication skills with the ability to build and maintain relationships with key stakeholders.
- Proactive, creative, and able to work effectively in a fast-paced, dynamic environment.
- Familiarity with design software and basic graphic design skills are a plus.
Joining Niraamaya Wellness Retreats means becoming part of a dedicated team committed to transforming lives through holistic wellness experiences. If you are a passionate professional who thrives in a wellness-oriented environment and has a flair for captivating storytelling, we invite you to apply for this exciting opportunity.
To apply, please submit your resume outlining your relevant experience for this position. Applications should be sent to hr.corp@niraamaya.com with the subject line "Executive Public Relations and Content Writer Application."
Niraamaya Wellness Retreats is an equal opportunity employer committed to diversity and inclusion in the workplace.